Our Experts

Caitlin McDonald

Digital Anthropologist, Leading Edge Forum (LEF)
Digital Ethics | Digital Culture | Digital Workplace
London, UK

Caitlin McDonald, PhD, is the resident digital anthropologist for Leading Edge Forum (LEF). She helps business leaders and teams learn to step outside their version of “normal,” suspend judgement and consider things from many different perspectives. This gives businesses the leading edge by boosting customer empathy, finding new solutions to old problems and enriching the insight power of big data through multidisciplinary approaches.

We are in a time of profound change in how people live, work and engage in civic society. Change — good and bad — can be exacerbated by technology. This can be scary, but there are also many opportunities to leverage the power of innovation to create a better and more equitable future.