I have previously written about “Having the right digital mind-set” where I covered six topic areas to help shape your digital mind-set. In this article, I discuss what we can do to better use technology and social media to get the right digital mind-set.
Technology plays a key part in any digital transformation. However, it’s not all about technology. To have a successful digital transformation you need to have the right digital mind-set. That said, it is important to keep up to date with the latest innovations, road maps and trends for the industry/sector you work in.
Technology should be seen as an enabler to help a business reach its business outcomes and goals, not as an authority that dictates the direction you should mould your business around. It is important to invest in the right digital technology capabilities to drive business change forward.
The abundance of services that provide “cloud” and “as-a-service” capabilities are allowing businesses to implement new ways of working, as well as providing new ways to reach business goals by using a different, agile approach. Building a partner ecosystem from many different suppliers provides best of breed solutions without the need to rely on a single partner.
How do you interact with the rest of the world, including your work and family life? Being social is not just about how you use the tools and what you communicate, but also what you don’t say and how social media savvy you are around all social media channels you use.
Many different social channels are available today. The latest We Are Social 2019 figures report that there are 3.48 billion social media users today. That’s a lot of posts, selfies, tweets and data. With all of this going on, browsing through social media is literally “drinking from the fire hose”. There is no right or wrong mix of channels to use; however, when deciding which channel to use, you should consider who and where your audience is.
Choosing and focussing on the social channels that are right for you and your business, then refining your following and search results, can bring a wealth of knowledge on what is happening around your area of interest.
Building a personal knowledge management system is one way of keeping in touch with what is happening and trending on topics you are interested in on social media.
One of the most important things to remember is that when you post something online, it’s there and visible to the world even if it’s posted in a private group, because anyone could re-post your comments from that to a public open group. That might sound scary and put you off using social media, but it shouldn’t. It should help you be more social media savvy. So, always think twice about what you say on social media.
For this reason, I keep my social channels — work and personal — separate, as different audiences are interested in different topics. This also means you can apply different security settings to your work and to personal groups and channels.
Setting yourself a series of social media rules will help define when and what you should post online. Here are my top five social media rules:
- Choose your social media channels
- Listen, research, listen again
- Be authentic and true
- Keep it regular and relevant
- Think about security