From mature nations and emerging powerhouses to less-developed countries, the markets of Asia fit into almost every category of economic maturity. The companies that operate in these markets are just as diverse, ranging from Fortune 500 enterprises to up-and-coming startups. By and large, however, these disparate companies have one thing in common — they are embracing mobile technologies to drive business growth.
“I think, in general, people look at the market in Asia and see sometimes a lack of maturity, especially in countries that are less developed,” says Dan Angelucci, DXC Technology’s chief technology officer in Asia. “But what I see is the vector. I see the capability of how fast they can move, how agile they can be — these smaller organizations — as opposed to having to undo all of the legacy that’s associated with stuff that happens in more developed countries.”
Many younger Asian companies have been digital from the very beginning, and many were mobile first. Unburdened by legacy systems, they have been able to bypass traditional technologies and go straight to new digital technologies to serve customers who are among the most mobile in the world.
“I’ve been in Asia for about 6 years now, so I’ve seen a lot of the transformation occur in the mobile space,” Angelucci says. “I think when you look in the United States or in other western countries now, you see mobile-first is becoming sort of pervasive. In my mind, Asia was the pioneer in this space.”
A 2017 survey written by The Economist Intelligence Unit and sponsored by DXC shows that more Asia-Pacific (APAC) companies plan to increase their use of mobile technologies than those in other regions, especially Europe. Indeed, in China and India, mobility and mobile applications are central to enhancing productivity and improving the customer interface.
“It makes it a very exciting market,” Angelucci says, “because the time between when you propose something and when a business can actually see the value of it — it’s very short. And it’s becoming shorter. So it’s an exciting time to be here. And it’s an exciting time to be doing digital.”